Business Designer
Available · Bogotá, Colombia

Alfonso Hernández Business Designer

📣 Content Marketing B2B/B2C
✦ UX/UI Design
🛒 E-Commerce
🔬 UX Research
📷 Photography
Current Role Content Marketing Analyst
Experience +5 years Retail, IT and Textile Industry
Availability Full-time · Freelance · Part-time
Alf — Business Designer
←
A
Alf — Business Designer
Hi!
A
About Me

Strategic, Human-centered design.

Hi! I'm Alf. A digital designer, entrepreneur and photographer, I help connect UX design, content and business strategy as the core pillars to power innovation and companies competences.


Get into orbit and explore my projects! ↓
Marketing y UX (IT & RETAIL)
E-Commerce Redesign
Visit
Marketing · B2B · UX · CRM/CMS/LMS · DESIGN SYSTEM
TransUnion
My journey as a Content Marketing Analyst.
View more →
B2B Content Strategy
Visit
UX/UI · B2C · Content Design · CMS
Sodimac
My time as a UX/UI Intern at Homecenter.
View more →
Brand & Business Design (Textile Industry)
Brand Identity System
Visit
Brand · AI Automation · Business Strategy · UX/UI Design
Ovillart
Get to know my experience as Founder of Ovillart.
View more →
User Research Sprint
Visit
Brand · E-Commerce · UX Research · Growth Business · entrepreneurship
M.A Distribuciones
A journey where entrepreneurship and sustainability intersect.
View more →
UX CASES & PHOTOGRAPHY
Visual Campaign Direction
Visit
UX/UI CASE · UX RESEARCH · PRODUCT DESIGN
Reduce, Recycle & Reutilize
Discover a UX/UI case focused on improving waste management practices in residential contexts in Bogotá.
View more →
Photography Portfolio
Visit
Photography · Creative
Photography & Illustration Portfolio
Don't forget to take a look through Alf's lens.
View more →
Work Experience
APR, 2024
—
CURRENT
Content Marketing Analyst
TransUnion · Full-time
Responsible for designing LATAM's main B2B campaigns (Email Marketing, landing pages, social media content, digital assets and responsive web design), managing product UX projects and leading regional educational platforms through LMS management.
↗ Visit Link
JUL, 2025
— CURRENT
Founder
Ovillart · Self employed
Responsible for leading Ovillart's brand growth strategy across marketing, product, sales and other key areas for the business operation.
↗ Visit Link
JUL, 2023
— JAN, 2024
UX/UI Intern
Sodimac Homecenter · Full-time
Responsible for adapting campaigns for the business's digital channels through the design, upload, publishing and monitoring of content to improve user experience in the UX/UI area.
↗ Visit Link
JUL, 2021
— JAN, 2026
Founder
M.A Distribuciones · Self employed
Founder of the digital channel and business model, responsible for managing E-Commerce, brand positioning, user experience and content creation for social media and digital channels.
↗ Visit Link
Testimonials

What people say.

"Alfonso is a professional committed to quality and innovation in his work, driving different ways of doing things and encouraging the exploration of new tools in a world that increasingly demands greater experimentation. He is a person with enormous potential."
AZ
Ana Zamora.
Sr Marketing Leader
TransUnion · Reports directly to her
Direct
"Alfonso is a critical, proactive and curious professional. His work added value to the quality of deliverables and to the team process improvements. He is a person of integrity, willing to help and with a high degree of empathy."
JM
Johan Moreno.
UX Head
Sodimac · Reports directly to him
Direct
"I had the opportunity to work with Alfonso, where his technical skill and ability to collaborate within teams stood out. He was open to new perspectives, demonstrating commitment to his responsibilities."
LG
Laura Gracia
Sr UX Designer.
Sodimac Homecenter· Team Colleague
Direct

Let's build
something.

Open for full-time roles, freelance projects, and long-term partnerships in UX, Digital Design and Content Strategy.

Available for
Full-time positions
Freelance projects
Strategic consulting
✉️
Email
byalfonsohernandez@hotmail.com
→
in
LinkedIn
linkedin.com/in/alfdesign/
→
Be
Behance
behance.net/bc814621
→